Making Strategy Palatable for Small Businesses

Welcome back to ADHD-ish! In this episode, host Diann Wingert sits down with marketing strategist, copywriting expert, and podcaster Erin Ollila.

This convo is all about pop-up offers—and how adding a dose of novelty can transform your business. Inspired by her own ADHD-driven creativity, Erin shares the thought process behind developing two unique, time-limited offers just before a major launch.

What sets these pop-ups apart? They’re quick, strategic, easy to implement, and build on skills and systems Erin already uses in her daily work.

Together, Diann and Erin unpack the benefits and pitfalls of pop-up offers, the importance of strategy, and why a well-designed “quick win” can boost both business and client satisfaction.

You’ll hear how Erin’s ADHD-fueled ability to make rapid decisions, build connections, and see opportunity in white space on her calendar led her to a set of mini-offers that serve both her capacity and her clients’ need for immediate results.

If you’ve ever felt stuck between launching new programs or just want to shake things up in your offer suite, this episode is gold.

Here’s what you’ll learn from this episode:

1. What the heck is a pop-up offer? Erin breaks down how these limited-time, ultra-focused offers work—and why they’re not just a glorified sale.
2. Why pop-up offers are a dream for ADHD entrepreneurs. Ever feel compelled to act on a spark of creativity? Learn how to channel that energy in ways that actually make sense, earn money, AND feel fulfilling.
3. The strategy behind a successful offer It’s not just about the excitement; Erin is all about blending impulsivity with real business strategy so your pop-ups support your bigger vision.
4. How to create quick wins for your clients (and for YOU!) Discover ways to design services that give instant gratification and long-term results—yes, even for things like SEO and content strategy.
5. What to do when things don’t go as planned Real talk: Erin and Diann discuss what happens when nobody buys right away and how to adapt without losing your momentum.

About our Guest:

Erin Ollila is a content strategist & conversion copywriter with 15+ years helping brands and publications connect through strategic content. She’s the founder of EO Copy Co., the host of the “Talk Copy to Me” podcast, and a fellow entrepreneur with ADHD.

Connect with Erin:

Website - LinkedIn - Instagram

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© 2025 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.