The Evolution of Tally: A Form Builder Startup's Journey

This chapter explores the inception and growth of Tally, a form builder tool, detailing the shift in the startup idea due to COVID's impact and the inspiration drawn from existing products like Google Forms and Notion. It delves into the initial user outreach strategy, the importance of a free plan as a marketing tool, and the effectiveness of the 'powered by' button for driving organic growth. The chapter also discusses metrics, potential marketing tactics, and the value of being a free, open startup focused on user engagement.