Downshifting: Redefining Work and Joy

Brad Frost sits down with legendary graphic designer Aaron Draplin to discuss his distinctive thick line style and extensive portfolio, ranging from logos to the iconic Field Notes brand. The conversation takes a deep dive into the complexities of work, hustle, and burnout, along with the struggle to overcome a scarcity mindset despite achieving financial stability. They also reflect on redefining success, simplifying life, and staying true to intrinsic motivators over external pressures. Topics include life transitions, the importance of family, and Brad's advice to Aaron on planning a sabbatical. Aaron also shares anecdotes about personal growth and the evolving nature of creative pursuits. Don't miss this insightful discussion on creativity, life balance, and the joy of authentic work.

Topics discussed:

• (00:00) - Introduction
• (00:19) - Meet Aaron Draplin: The Designer Dynamo
• (01:06) - Deep Dive into Work, Hustle, and Burnout
• (01:17) - Redefining Success and Simplifying Life
• (01:48) - Supporting the Show and Online Courses
• (02:28) - Aaron Draplin's Website Journey
• (04:19) - The Struggles and Joys of Authenticity
• (06:59) - Financial Stability and Scarcity Mindset
• (13:26) - Life Transitions and Sabbaticals
• (17:18) - The Importance of Joy and Personal Fulfillment
• (21:39) - Navigating Financial Independence
• (27:15) - Reflections on Life and Career Choices
• (52:14) - The Role of Service and Giving Back
• (53:58) - The Freedom of Ideas
• (55:17) - Summer Jobs in Alaska
• (57:26) - The Work Ethic Instilled by Family
• (58:17) - The Struggle with Gaps and Productivity
• (01:03:45) - Balancing Work and Personal Projects
• (01:11:32) - The Value of Hard Work and Advice
• (01:25:47) - Decluttering and Prioritizing
• (01:34:20) - Reflecting on Life and Career Choices
• (01:38:37) - Concluding Thoughts and Future Plans

Books

• Field Notes Notebooks
• Atomic Design (by Brad Frost)
• Superdrag - Head Trip in Every Key

Movies

• E.T. the Extra-Terrestrial
• Raiders of the Lost Ark
• The Beatles: Get Back

TV Shows

• Game of Thrones

Websites

• Brad Frost’s Courses
• Draplin Design Co.
• Panic
• Pocket Protector Gallery

People

• Aaron Draplin
• Brad Frost
• Cabell Sasser
• Steve Jobs
• Dan Mall
• Jay Maskis (of Dinosaur Jr.)
• John Davis (of Superdrag)
• Chris Stapleton
• Chuck Prophet
• Jeffrey Zeldman
• Ian MacKaye (of Fugazi)

Bands/Artists

• The Beatles
• Paul McCartney
• Wings
• Superdrag
• Nada Surf
• The Jesus Lizard
• Archers of Loaf
• Pavement
• Shellac
• Mule
• Smashing Pumpkins
• Elliott Smith
• Uncle Tupelo
• Brainiac
• Idaho