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n heaven. About 200 years ago, benjamin day seve, what thing? Its the new york sun was a penny paper, but the innovation being that the thing would be mostly funded by advertising dollars. And then, hiy could give it away. Ell, i almost give it away. Do distribution, but bf, the subscriptions. This is omo paradise lost was distributed as a subscription productan

ta, a question, if like, will, will anybody pay for these things? Is this a mass market thing, or is this or something that kind of crazy people do? This is the big objection we got when we first arr n such stack. People were like, yat all. Sounds like as the writers going to get a bunch of money. They're going t through independente. They'regoing to own the k. That all sounds great, but nobody's going to pay for these things. So it's ae point. And ihad this parlour trick where i would, you know, somebody would say, i would never pay for a writer on the inernet. And i would say, great. Who's your favourite writer? And they would say, oh, it's so and so. What would you pay for them? Oh, y, i'd pay for so and so. That's differenc. They're great. There there's such and such a thing. And i do think that we're in a moment where the pendulum on this thing is swinging back in a major way. Like, again, in the first generation of the internet, there is kind of like, everything's going to be free. No one's ever going to pay for things again. That's kind of like the the raining wisdom. And i think where we've got into a place where people have realized and goten comfortable with the idea that paying for something better is worth it and is not weird, and is like a normal thing to do. And there's this growing dissatisfaction among not just nerves, but the general population that hay mi, so my diet of media right now, whether it's my social media feeds, whether it's my cable news, whether it's my, you know, big institutional subscriptions, is not serving me the way that i want. I don't feel like the the feeds, the things, my information die, the things i'm putting into my mind, are making me better, ar serving me the way that i want. And if i could pay for the privilege of taking back my mind, of choosing my own heroes, of deciding for myself how i want to send my attention, that would be worth it. I think that's a mansamful thing. I don't think that's a niche thing. I think it's a something that's going to be very big. That may be started with a, started with ta niche few, but is knocking the stock any time soon. If i'm a writer, how many kind of subscribers do i need to equip my job? Depends how big your houseis, i guess. Well, ike, let's say i was a writer for vax and then i got but i'm a non fungible box writer. I not one of these fingibles. Then i come over to stubstack, thenho hoto. How many kind of fans do i need to go? Ok, this is a much came for me. Thisis kind of part of the magic of this model is, you know, you can do the math. If you're charging a hundred bucks a year, and you have a thousand subscribers, that's a hundred thousand bulrs a year you'recharging 50, may bea 80 thousand. So you cand of get to this place where the small, single digit thousands of people that deeply care about and value what you're doing becomes a sustainable business. Andh work that you want to do, when you need to have a thousand people that really love this and care about it, is just different than the kind of work you want to do, you know, to try and get a million people to click on a thing, or to try and get a bunch of, you know, boostor linkedon stats or whatever. Put a tre thou yo head. Well, why is wason kind o price mi thot like you? Cause you know the consumer market better. Like, what's the price point that you would cone of tell me to to price my substack, your substack? Our general thing is like, if you're writing, if you're making something that people are going to pay for themselves, you do think about something that's like, five to ten bucks a month. If you're learning something that people are going to put on their corporate crati card, you can crarge a lot more. You should. Ah, so depends on what you want to write about, but you cound chrar ao rint, ok, very interesting. And lot of kind of people who are that kind of, you know, kind of professional audience writers, or as mainly, kind of the regular consumer who's not charging it to their corporation. It's a good mix of both. Ad it was actualy a surprise to us. Like, we were very confident early on that the business use case was there. And the question was, you know, we'll everyday people pay for these things? And, i mean, the answer turns out as is, both those who work really well. Aho a, and whya question youre goi no, go. W, i've a question on culture.