In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding.

Key Takeaways

01:10 - Inside the brand team at Scale AI
02:00 - Lin’s responsibilities as a Senior Brand Designer
05:05 - Where does the brand team fit within the company structure?
06:42 - What teams Lin collaborates with the most
08:20 - How Lin collaborates with product designers
09:55 - How Lin thinks about the Scale AI brand and their audience
15:57 - How has the explosion in AI affected the company?
18:42 - Working on the 2023 AI Readiness Report
25:07 - How Scale AI works and collaborates with agencies
38:01 - Maintaining brand consistency and managing internal feedback
40:25 - Challenges Lin is currently facing
41:35 - Lin’s advice for creating impactful marketing design

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