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The never-ending sales cycle...and the balance of goodwill vs sales/conversions | Ep 106

The Game with Alex Hormozi

00:00

Introduction

Every time you make an offer, your good will goes down. But the more good will you have s the amount of offers, the more money you make. So i like to see this from over our perspective is that most times, a lot of the things that most people would argue that you should charge for, you should still put in your market place, but only as good will.

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