This is why you got to be conscious of what's the totality of the message that you're putting out into the world. I think Gary Vaynerchuk has leveraged what his audience wants, which this maybe sounds bad. Archie Moore, heavyweight boxer, was going into a fight for the title. He slept 11 and a half hours the night before this fight. And if that wasn't enough, he took a three hour nap before the fight.