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100 PROOF Live: The Future of 3D Art & David Greenstein of sound.xyz

Vaulted by PROOF

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Apple's Approach to Immersive Technology

With an Apple approach it is less about get up and work out and have exercise games and do all that. It's more about a better theater experience a better way to kind of view media. This isn't a let's play catch-up like I saw this a Google so often where they would see a device get dropped and be like oh shit all hands on deck Let's spin up a team of 150 people go tackle a new industry That we just didn't even see comingApple clearly saw this coming and put a ton of time into this device. Yeah, and I'm pretty excited I think it's gonna be a hit totally expensive.

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