2min chapter

The Influential Personal Brand Podcast cover image

How Chicken Soup for the Soul sold 500 million books with Patty Aubery

The Influential Personal Brand Podcast

CHAPTER

How to Launch 250 Books in One Year

Every single title had a very specific marketing plan And like a marketing partner Most of the time. Some were just authors that were great authors and they already had platforms like marcy shine off lisa nickels Different people they had a decent following so over time you start to look at okay. Your perfect author has a platform They know how to speak they know how to edit. Once you get it going to a certain level, all these people out there promoting this massive brand. The publisher put a lot of money into placement I mean if any bookstore that you went into in those days. We had a whole wall. Those are not cheap Oh, so the publisher was buying store placement.

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