The Influential Personal Brand Podcast cover image

How Chicken Soup for the Soul sold 500 million books with Patty Aubery

The Influential Personal Brand Podcast

00:00

How to Launch 250 Books in One Year

Every single title had a very specific marketing plan And like a marketing partner Most of the time. Some were just authors that were great authors and they already had platforms like marcy shine off lisa nickels Different people they had a decent following so over time you start to look at okay. Your perfect author has a platform They know how to speak they know how to edit. Once you get it going to a certain level, all these people out there promoting this massive brand. The publisher put a lot of money into placement I mean if any bookstore that you went into in those days. We had a whole wall. Those are not cheap Oh, so the publisher was buying store placement.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app