
How Chicken Soup for the Soul sold 500 million books with Patty Aubery
The Influential Personal Brand Podcast
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How to Launch 250 Books in One Year
Every single title had a very specific marketing plan And like a marketing partner Most of the time. Some were just authors that were great authors and they already had platforms like marcy shine off lisa nickels Different people they had a decent following so over time you start to look at okay. Your perfect author has a platform They know how to speak they know how to edit. Once you get it going to a certain level, all these people out there promoting this massive brand. The publisher put a lot of money into placement I mean if any bookstore that you went into in those days. We had a whole wall. Those are not cheap Oh, so the publisher was buying store placement.
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