How To Follow A Focus Group
How To Win An Election
00:00
The Importance of Comparative Leadership in Elections
The speakers discuss the significance of comparative leadership in winning an election, highlighting the current situation for the Tories who are behind on both the economy and leadership. They emphasize the role of focus groups in shaping political strategies and share personal experiences, while also discussing the importance of using qualitative research alongside quantitative research to understand public opinion.
Transcript
Play full episode
