
Swipe, Spend, Repeat: The Perks Arms Race in Your Wallet
The Journal.
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The Evolution of Credit Cards
This chapter explores the transformation of credit cards from basic tools to intricate financial products, emphasizing the competitive landscape that fostered customer incentives like cashback and travel rewards. It highlights the rise of American Express, showcasing its innovative strategies and the introduction of premium experiences that solidified its status symbol among affluent consumers.
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