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The role of storytelling in product marketing | Danny Peavey, Story Sells

Product Marketing Life

CHAPTER

Is There a Career in Sales?

I was in B2B tech sales for about nine years. I left Apple and then I went and ran sales and marketing get this at my family's HVAC business. And it was a little bit of a test to myself to see what I was made of. But I ended up going back into the sales world for another couple of years after that. Eventually started story sales off this idea that, you know, your story is the engine that drives more sales.

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