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Alex Hormozi: How To Make Offers So Good People Feel Stupid Saying No

Capitalism.com with Ryan Daniel Moran

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Creating an Irresistible Offer for Successful Sales

This chapter discusses the art of creating front end offers that generate interest and attract customers. It explores different versions of front end offers, the importance of value and not making acquisition the bottleneck of the business, and unconventional approaches to providing free access to high-priced programs.

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