2min chapter

Social Media Marketing Podcast cover image

How to Sell More by Saying Less: A Storytelling Framework

Social Media Marketing Podcast

CHAPTER

Salespeople Are More Powerful to Lead With What They Want

Anne is a conjunction word that means an empathizing care about what they want. Salesfolks and markers are trained to lead with the problem, says Michael Olonro. "We have found its way more powerful to lead with what they want," he adds.

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