What's the Difference Between Medical Technology and Sales?

The abundance of information out there that buyers have wey more control over their process than they did ten years ago, a major shift in who has the power inside of a buying process. The second one is the complete shift in in the ability to communicate a word of thbetween people that are peers. And so by understanding how much word of mouth is out there and how much it's driving be to be purchasing decisions more so than it was ten years ago. If you start to lean into that, the way to have more people start talking about you is to do marketing well and create things that people want.