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Launching new products inside big organisations - Hannah Gibson on The Product Experience

The Product Experience

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How to Launch an MVP for a Product Launch

With any sort of product launch or startup business, you're aiming to have an MVP. For us in the grocery business, what's really important is customer retention. We've started over the last couple of years doing what we call outcome-based roadmaps. I think if you can show people that depending on a couple of different stories, the options we've got to plug those whole to make it better then I think that helps.

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