What To Do When You Have Great LTV
The Andrew Faris Podcast
00:00
New Customer Revenue - The Other Side
How much money am I paying to acquire a customer? Now CAC targets can be tricky, by the way, because CAC is only one side of the equation. If that target is informed by your LTV and you're watching both like a Hock every single week, just reporting on those two things,. Then it becomes fairly simple to model out how as your revenue grows to bring it back to the P and L. It's probably really new customer revenue and new customer spend and new customer revenue of a certain ami are what you're watching really, really closely.
Transcript
Play full episode
