
Marketing & Distribution Section: Actuarial Alliances: Navigating the Shifting Landscape of Partnerships
SOA Podcasts - Society of Actuaries
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Strategic Partnerships in Life Insurance
This chapter explores the vital role of partnerships as a growth strategy in the life insurance sector, emphasizing the shift towards strategic relationships over transactional ones. It discusses various partnership types and their significance in enhancing customer engagement and expanding market reach amidst competitive pressures. The conversation highlights the necessity of aligning goals and leveraging consumer insights to foster successful collaborations that benefit both businesses and customers.
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