How Do You Approach Market Research Now?

You have to want it more than anything else. You can't just have asset. You have to really go after it. There are a lot of opportunities out there, but they're not going to present themselves to you. The best ideas aren't going to be coming from things that you're seeing in your kitchen doing this kind of market research. But if I were to go back and do it, I would show up money for a subscription to something like Helium 10 or some free courses online.