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#115 Lessons from a data science content creator (with Egor Howell @ Deliveroo)

The Measure Pod

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Navigating Data Modeling and Business Value

This chapter explores the complexities of data modeling, emphasizing the need for practical experience and the balance between theory and real-world application. Key topics include the importance of backtesting, shadow mode testing, and the challenges of measuring algorithm efficacy, particularly through A/B testing. Ultimately, it highlights that the goal of data models should be to generate tangible business value, combining data insights with strategic decision-making.

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