038 - OOUX at HelloFresh with Jake Zukowski
The Object-Oriented UX Podcast
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The Importance of Object Requirements in a Subscription Company
The HelloFresh service can expand to lots of different areas, you know, we don't just have to deliver meals in a box. We had a whole new way of orienting someone to that that was more user friendly or what we thought was user friendly. So now I'm going to like unpack that a little bit and then design that. Some big ticket assumptions are kind of going back to research through this process. But yeah, it sounds like you're using this as a tool for potentially innovation. Exactly right.
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