The Importance of Live Learning

I don't know if anybody's ever told like try to teach their parents or their grandparents how to use a smartphone. And we see similar types of experiences with this side of things, which is the first time that your mum or your dad or your grandparents get the smartphone a bit right and the button goes right for them. But very quickly, the next time it goes wrong, they're as quick to go, I knew it wasn't for me. It's for you young people. So actually you've got to be constantly reinforcing those learnings and reinforcing those positive moments. Every time a fight or flight moment happens, you're fighting with them. That's why we fundamentally don't believe