The Diary Of A CEO with Steven Bartlett cover image

The Manipulation Expert: CIA Spy Reveals You're Being Controlled! "You're Being Manipulated Without Realising It"! Andrew Bustamante

The Diary Of A CEO with Steven Bartlett

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Building Your Brand Through Polarization

This chapter explores the significance of personal branding on platforms like LinkedIn, emphasizing the power of polarizing opinions to attract and build trust with an audience. It discusses the balance between support and criticism, and how a strong stance can enhance credibility and engagement, ultimately fostering a loyal following.

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