
VC | E481 | Etienne on Intuition, Going Deep on Consumer, and What Founders Can Learn from Pro Athletes
EUVC
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Navigating Consumer Investment Strategies
This chapter explores the genesis of Intuition, a 10 million euro fund aimed at consumer investments amidst evolving economic conditions. It discusses the challenges in the European venture capital landscape and the necessity for diversification in investment strategies, blending consumer and prosumer approaches. Additionally, the chapter highlights the intersection of consumer trends with AI innovation, presenting the emerging opportunities for investors in the current market.
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