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56. Lean Messaging: How Simple Messages Really Stick
Think Fast Talk Smart: Communication Techniques
What Are You Offering?
Many things you've said are absolutely critical to all types of communication. One key point that i really want to echo for everybody to really internalize, is you have to adjust and adapt the message for that audience. For messages, a message that's brilliant to day might be met with blank stares t years ago or two years from now. And then finally, messages need to be memorable. They need to be sticky, because the more memorable the message, the greater its ability to change.
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