How to Remove Your Bias

We very quickly come with our spontaneous default reaction. We actually need to, a lot of time, just pause a little bit to allow us to give us space so that we don't come with our biases. I mean, Steve's written a book about interviewing users, but it comes in there as well that sometimes you just need to stay quiet and let the users talk. Let their actual feelings and wants and desires come across better by not asking questions and enjoy that silent moment.