3min chapter

Intelligence Squared cover image

Brainwashed: A New History of Thought Control

Intelligence Squared

CHAPTER

The Power of Hypnosis

There are aspects of what used to be called subliminal messaging inherent in the way that we absorb and consume media today. Sometimes it doesn't even feel like we're actively thinking about anything so you talk a fair bit about group think in the book. The thing that really undermined me individually was this idea that I'm generally liberal, left leaning and generally kind of non-conformist but that nonetheless is still a persona to be marketed to.

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