2min chapter

The Copywriter Club Podcast cover image

TCC Podcast #355: 5 Critical Moves to Grow a Successful Copywriting Business with Kira Hug and Rob Marsh

The Copywriter Club Podcast

CHAPTER

How to Find Your X Factor

The first thing to do is compare your two lists, your personal stack and the client stack. And how do they match up? Can you help solve any of those client problems or those needs as functional, social, emotional needs? If the answer is yes, then you've got a long way towards finding your X factor. But if the answer is no, then you need to go through that exercise again until you can find ways to match your talent stack with what your client's challenges needs problems are.

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