AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
16min chapter
Brian Balfour Reveals How To Build An A+ Marketing Team From Scratch (#183)
Marketing Against The Grain
Connecting Marketing Efforts to the Customer and Creating Value
This chapter emphasizes the importance of connecting marketing efforts to the customer and creating value. It discusses how branding can communicate value to customers and the role of logic in marketing decisions. The chapter also touches on the challenge of managing a portfolio of bets and the misconception of moonshots as low-risk high-reward opportunities.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode