2min chapter

The Marketing Millennials cover image

94 - Jay Baer: Why Speed is The Greatest Challenge Facing Companies and How Marketers Can Help

The Marketing Millennials

CHAPTER

How Did You Get Into Marketing?

Jay Parini was a political science major in school. He got into what we would now consider to be traditional marketing because there was no internet. At 23, he quit his job as the spokesperson for an Arizona Department of Juvenile Corrections and went on to become vice president of marketing for an internet company. "I kind of accidentally got involved in digital," says Parini.

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