Why a Good Strategy Beats Operational Excellence
Ecommerce Playbook: Numbers, Struggles & Growth
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The Importance of Strategy in D2C Culture
A great strategy is the foundation that premeditates and necessitates operational excellence. A lot of times we see like they're selling the wrong products or out of counts driving because it's on lowest cost to two low of AOV items, which is deteriorating their margin. There's an inventory purchasing problem that created a need for massive discounting. These are all strategic initiatives that sort of create operational problems.
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