I think we're different from a lot of those platforms that you're talking about. I want to codify the standards that are going to make that happen not just for you, Scott, but for the entire marketplace. This is that moment where we have to bring our superpower to the table. So can consumers realistically stand up for themselves? They like the stuff they're using and they don't have a lot of information. Most of things are quite transparent. What's the very, very opposite to that? Talk about recourses.

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