I don't know what the point is anymore. It used to really be so influential and create these year-long halo effect. And now it's just there and gone. I haven't seen Kara, an ad man or an ad woman in a board meeting in 10 years. No one cares what they think. The best thing that could have happened for them is if it had just been shut off instead of always trying to reinvent themselves. But we are constant titillated by social media, every day.