Early marketing and business growth

Cat litter, it could be argued, kicked off the pet products industry. After its invention in the 1940s, other inventors started to come up with products that today are standard in the homes of people with pets.

Research:

• Caminiti, Kasey. “Inside the Secret Lives of Pets With Allen Simon.” DuJour. https://dujour.com/life/allen-simon-founder-wee-wee-pad-pet-products/
• “Clays.” U.S. Geological Survey. https://pubs.usgs.gov/periodicals/mcs2025/mcs2025-clays.pdf
• Crow, Frank. L. “Cat Tree.” Nov. 25, 1969. https://patentimages.storage.googleapis.com/65/fa/30/1290601d5476ab/US3479990.pdf
• Edward Lowe Foundation. https://edwardlowe.org/
• Gross, Daniel A. “How Kitty Litter went from happy accident to $2 billion industry.” Washington Post. Feb. 2, 2015. https://www.washingtonpost.com/national/health-science/you-wont-believe-how-old-that-kitty-litter-is/2015/02/02/9ecac9ea-a1b4-11e4-903f-9f2faf7cd9fe_story.html
• Holding, Ray. “Cassopolis Man Valet for 10,000 Cats.” The Kalamazoo Gazette. Sept. 4, 1955. https://www.newspapers.com/image/1145480706/?match=1&terms=Ed%20Lowe%20Kitty%20Litter
• “Kitty Litter.” (ad) The Ann Arbor News. Feb. 16, 1955. https://www.newspapers.com/image/1178883937/?match=1&terms=Ed%20Lowe%20Kitty%20Litter
• “Kitty Litter Maker Selling Operations.” The New York Times. Sept. 13, 1990. https://www.nytimes.com/1990/09/13/business/company-news-kitty-litter-maker-selling-operations.html
• “New Boon for Cat Owners.” Delaware County Daily Times. Nov. 16, 1949. https://www.newspapers.com/image/53207968/?match=1&terms=Ed%20Lowe%20Kitty%20Litter
• “PetProducts.com | CEO Allen Simon & Kevin Yamano, VP Business Development | Innovators.” LilaMax Media. April 23, 2019. https://www.youtube.com/watch?v=TsHhyEcz-pQ
• Simon, Allen. “Allen Simon.” LinkedIn profile: https://www.linkedin.com/in/allen-simon-592115111/
• Simon, Allen. “Dog Toy.” U.S. Patent Office. Dec. 16, 2008. https://patentimages.storage.googleapis.com/40/31/65/61af50ca84b654/USD583113.pdf
• Simon, Allen. “Scoop for Cat Littler.” U.S. Patent Office. Jan. 19, 1993. https://patentimages.storage.googleapis.com/c2/f4/01/b378f00dd92e8c/USD332675.pdf
• Simon, Allen. “Bristled Grooming Glove.” U.S. Patent Office. Jan. 28, 2014. https://patentimages.storage.googleapis.com/b6/83/22/143c9b9392d608/USD698159.pdf
• Thomas, Robert Mcg., Jr. “Edward Lowe Dies at 75; a Hunch Led Him to Create Kitty Litter.” New York Times. Oct. 6, 1995. https://www.nytimes.com/1995/10/06/us/edward-lowe-dies-at-75-a-hunch-led-him-to-create-kitty-litter.html
• United Press International. “Ed Lowe Owes His Fortune to Kitty Litter.” L.A. Times Archive. June 16, 1985. https://www.latimes.com/archives/la-xpm-1985-06-16-sp-2907-story.html
• “U.S. pet ownership statistics.” American Veterinary Medical Association. 2024. https://www.avma.org/resources-tools/reports-statistics/us-pet-ownership-statistics

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