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7min chapter
What Drives Customers to Buy—And What Holds Them Back
The Modern Customer Podcast
Beyond Money: The Psychology of Sales Motivation
This chapter explores how internal motivators like achievement, enjoyment, and recognition can drive sales performance beyond financial incentives. It also examines the emotional aspects of purchasing decisions and offers strategies to address buyer friction points for smoother transactions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode