1. Unlocking The Secrets Of The Brain
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
00:00
How Much of Your Brain Processing Is Done Subconsciously?
How much of your brain's processing is done subconsciously? Would you guess 25, 50, 75 %? The highest number i've seen quoted for this was in a great book called the buying brain. And the lowest study i've seen puts the number at 95%. So i sort of split the difference, and for the sake of convenience, i tend to go with 99 percent.
Transcript
Play full episode
