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[Business] Mobile Games: from iOS to Facebook/Zynga/Farmville to King/Candy Crush

The Swyx Mixtape

CHAPTER

Introduction

The rise and fall of Zenga tells that story. In 2005 we get a call from Tony Fiddell who at the time was working on a bunch of stealth projects at Apple but in particular he's the father of the iPod. We were half the market for iPod games when they first came out it didn't sell very well. But little did we know that this was just basically a trial balloon for the iPhone in the app storeWe were the guinea pigs oh my gosh what an incredible story I mean we talked about Sonelli and we talked about Robert Westmoreland.

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