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How to Make More Sales Using Email Marketing With Ben Settle

Build Your Thing – The Podcast For Content Creators

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The Pros and Cons of Email Automation Platforms

The purpose of an email platform is to send emails, right? So like, it should be the one thing that does better than anything else. I've heard the term called, some people call it feature bloat. Some companies build these platforms around mommy bloggers and around people who have these really complex needs which don't even come close to using them all. It's 13 15 20 clicks, taking another box, right? All just to set up and load and then sign an email or schedule it or broadcast. The decisions are created by programmers. They are not created by people out there actually sending emails every day to survive.

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