The Importance of Having an Ideal Customer Profile

We are zeroing in much more than we have over the last year. In this term, this term ICP, like for those Ideal customer profile. So all the things that make up your ideal customer size, buying decisions,. geography, demographics, culture, revenue, all the stuff. We should be gearing everything in our go-to-market toward these far larger opportunities. signing one customer at $100,000 a year, it's just, I mean, you grow a lot faster and an easier way to raise Series B.