Leadership, Brand Strategy & Transformation - Minter Dialogue cover image

Listen to the CEO Whisperer, Manfred Kets de Vries, Distinguished Professor and prolific Author (MDE463)

Leadership, Brand Strategy & Transformation - Minter Dialogue

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How to Tell a Story in Five Minutes

"A good story has to relate into you personally. Otherwise, it's just like some sort of superficial rendering," he says. "I think that so many CEOs don't have the confidence or something to actually let that personal side come out."

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