Cold Email Is a Great Way to Build a Sales Force

If you have any opportunity to continue doing what you do which is like engaging with creators on twitter i feel like that is far more useful part of useful time. Most successful brands and founders are not on social media as actively they might still have an account but they're just checking it every couple months or weeks and just like reading a dm and responding. I think real business doesn't get done on twitter in the same way that it does through advertising and sales yeah there's a reason attentive is the biggest company in the e-commerce space next to clavio if not bigger  because they had so many people doing sales and they just like you couldn't not get an email from them