DTC Isn't All It's Cracked Up To Be | Simeon Siegel
RETHINK RETAIL
00:00
Is There a Way to Do Direct?
Simeon: The more profitable are as a business, the higher your margin on a rate basis. Luxury is all about in person and touching,. feeling, having that sopper experience hat's really catered to you absolutely. Simeon says he doesn't think we should fool ourselves into believing that the customer isn't coant own their data. But being direct allows you to be closer to that, and it allows you to elevate your brand inage.
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