#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)
LEVELS – A Whole New Level
00:00
The Head Nod, the Community and Growth Lever
The head nod is one of the strongest growth levers or growth engines, for us. It's something that we've started thinking about too. I wrote a news letter about referals and loyalty a few weeks ago,. i just hate the way that most referral programmes are built. Theyre setovis to give you five dollars and give five dollars to somebody else. And they're there cause they have to be. But i think the way that levels is a very premium experience. It's not a product, it's a premium experience. A lot of it is the education and the quality of that experience. People become evangelists and really excited about their own experience with levels. Just offer them
Play episode from 36:53
Transcript
