Non Verbal Communication Is Critical

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Sally Kohn: I was very curious how you were going to have a football coach and a pet lead to something but you're right non verbal communication is critical. The first ingredient is clarify your logic so be really clear about what your argument is, she says. She adds that imagine what the audience might hear, not just what you say. "I feel a lot of us put on this communication person instead of who we are," said Kohn.

As Professor Jesper Sørensen sees it, a winning strategy is the result of conversations, not commands.

Sørensen says strategy can be directed from the C-suite, but it doesn’t have to be. “Lots of great strategies are discovered,” he says, “they're discovered because the leaders were able to listen to their frontline workers or their frontline managers.” A more iterative approach, says Sørensen, helps companies adapt their strategy to an ever-changing landscape.

In the latest episode of Think Fast, Talk Smart, Sørensen joins host and lecturer Matt Abrahams to discuss how organizations can use better communication to craft better strategies.

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Additional resources:

Making Great Strategy: Arguing for Organizational Advantage, by Jesper B. Sørensen Glenn R. Carroll

Class Takeaways: Crafting and Leading Strategy: Five lessons in five minutes — Professor Jesper Sørenson teaches how to create and implement a successful business strategy.