4min chapter

Masters of Scale cover image

The case for bootstrapping, w/Mailchimp's Ben Chestnut

Masters of Scale

CHAPTER

Bootstrapping Success: Resilience and Innovation

This chapter explores the challenges and triumphs of bootstrapping a business, emphasizing creativity and resilience in the face of financial and operational obstacles. Through the story of a restaurateur couple and insights into strategic business decisions, it highlights the transformative impact of innovation and timing in achieving success without seeking venture capital.

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