
What is the "TikTokification" of Social Media? | Lerer Hippeau Fireside Chat
The GaryVee Audio Experience
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Embracing TikTokification: Creativity in Social Media
This chapter explores the shift in social media dynamics towards a 'TikTokification' approach that values creative content over traditional metrics. It provides insights for consumer businesses on adapting to changes in media consumption and emphasizes the need for skilled individuals who can navigate these evolving platforms.
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