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TMBA 690: Talking Content, Data Driven Decisions and Growth with Steph Smith

Tropical MBA: Entrepreneurship & Founder Lifestyle

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Is There a Balance Between Impact and Total Distribution?

I feel like a lot of content producers get strayed by really optimized for metrics that don't matter. Sometimes what you actually want is very hard to measure. And I would say that when you can measure your ability to reach the specific audience that you are indeed trying to reach, then you should track to that. But sometimes you truly can't get that data or you can't get the fidelity of that data that you would like.

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