Ecommerce Playbook: Numbers, Struggles & Growth cover image

Are Political Ads Killing Sales?: State of the Industry

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

E-Commerce Trends and Political Advertising Impact

This chapter analyzes the troubling trends in the e-commerce sector, particularly for seven-figure brands, amid increasing political ad spending. The hosts discuss how significant advertising investments in political campaigns could be overshadowing brand marketing efforts, affecting consumer behavior and sales performance as Q4 approaches.

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