In today’s episode, Erik Torenberg sits down with Hunter Hammonds, CEO of Assembly, a venture studio for creator-led businesses, to discuss the evolution of co-founders, the potential of creator-led B2B businesses, Hunter's strategies behind building multiple agencies, and more.
Media Empires is part of the Turpentine podcast network. To learn more: www.turpentine.co
We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.
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LINKS:
Late Checkout: https://www.latecheckout.studio/
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Apple: https://podcasts.apple.com/podcast/id1696419056
Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs
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TIMESTAMPS:
(00:00) Episode Preview
(02:14) The start of Assembly
(04:59) Strategy behind building multiple agencies
(07:15) Future categories and expansion plans
(10:57) Why creators partner with assembly
(14:21) Structure and growth of Assembly
(19:15) Division of labor in a hold co-model
(25:04) The future of Assembly and vertical integration
(30:13) Potential of B2B creator-led businesses
(33:03) Future of the creator-led hold co-model
(38:55) Shared services of Assembly
(44:12) Building businesses with creators
(45:11) Rapid growth and artificial limitations
(47:35) The importance of iteration
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X / Twitter:
Hunter Hammonds: @_hunterhammonds
Erik's Twitter: @eriktorenberg
Media Empires: @mediaempirespod
Turpentine @turpentinemedia
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