Starbucks' Slow Drip Recovery
Motley Fool Money
Revamping Starbucks: Enhancing the In-Store Experience
This chapter examines Starbucks' new strategy centered on transforming the customer experience within stores, including initiatives like a simplified menu and improved staffing. It discusses the balance of leveraging technology while reducing reliance on mobile orders, alongside challenges in the U.S. market under new leadership. Additionally, it draws comparisons with past innovations at other fast-food chains and discusses the expansion potential in the U.S. amidst market saturation.
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